So many bloggers like us love Pinterest, both for saving ideas and getting inspired and for all the traffic it drives to our blogs! Many of us find that, of all the social media channels we use, Pinterest leads to the most pageviews (measured by tools like Google Analytics). Pinterest user demographics show that most of those readers and pageview-ers are probably people you want reading your blog, depending on your topic area. Studies show that 1/3 of women in the U.S. use Pinterest, and the numbers are growing for all users. Most Pinterest users are in the 18-49 age group (source), and it’s likely that that’s also the age group you expect you blog readership to be. (See a great piece on Pinterest usage by one of our local Portland Bloggers event presenters, Ashley of SwellPath – here.)
Whether or not you’ve noticed getting a lot of pageviews from Pinterest, you can almost definitely benefit from learning a few tricks on making your content stand out and get re-pinned more, bringing you more readers. There are oodles of articles out there on how to grow your readership through Pinterest, ranging from technical web marketing and SEO pieces to friendly bloggers writing for their niches (here’s a great recent general one), but we wanted to share the top 5 we’ve learned that we know will help you grow your blog.
(Note: This piece assumes that you A) have a blog, B) have a Pinterest account and use it relatively regularly, and C) share your blog content on Pinterest by pinning it to your own boards (and use quality, edited photos). Learn about Pinterest basics here if you need a primer.)
As we’ve learned through several online courses and articles (see this recent one), there are a number of ways to grow your Pinterest reach, but here are 5 that you can implement TODAY that will definitely help you! Try these tips to promote posts and images you want to reach more readers. Great examples of posts that can use these tips are recipes, lists/tips, DIY projects, and graphics or photos you make.
5 Easy Ways to Grow Your Blog Through Pinterest
1. Connect your blog to your business Pinterest account.
You can connect and official-ize your Pinterest page and your blog by making (or converting to) a business Pinterest account. Not only will this allow you to access analytics directly from your Pinterest account drop-down menu, you get a huge added pro of having your blog URL linked in your profile (see below). This means that any time any random Pinterest user finds your profile through a pin of yours, they’ll see that you have a blog, and they can visit directly. You can also link to your Twitter and Facebook profiles (for your blog, of course)–and your profile pics are the same on all your social networks, right?? Good.
See Pinterest’s help section on business accounts if you need help converting to a business account. Note above that there still isn’t a seamless way to show both your name and your blog name on your Pinterest page, but it may work for you to do some variation on my formula above: First name, blog name. That way you can be identified both ways.
2. Add text.
If you create a DIY tutorial post and take 10 photos of the supplies, steps, and final product, people may want to pin the recipe to save it to their appropriate pinboard, but the image they pin is up to them. If you add text to the most memorable/attractive/descriptive photo, however, such as “DIY Window Valance” or “10-Minute Outdoor Workout,” they will likely choose that photo to pin. Similarly, when you pin the image to your board (e.g., your “Craft Projects from My Blog” board), you make sure that pin is promoted first. When Pinterest users scroll through their feed or category, their eyes will go to the big, easy-to-read text you put on your photo even if the caption the user typed in isn’t clear or descriptive.
Here’s an example of this. The second image is MUCH more pinnable and likely to be shared. Also remember that when you create images for each post, you may want to use consistent fonts and colors to go with your blog’s branding.
It’s easy to remember favorite fonts in tools like PicMonkey, and create a style guide for your blog if you want to use the same colors (color hex codes). (You can see a working example of this on my tutorials board – I use the same fonts and colors.)
Also, note that you can go back through old popular posts and create new graphics that match your current branding and style. I’ve found that some of my most-pinned posts are old ones, so I’ve improved the editing on some of the photos and added new, pinnable photos with text so that when pins are shared, they more closely align with my current blog design and quality.
3. Use vertical images.
This is a fancy tip I learned in this CreativeLive Pinterest course and I totally notice the difference now. The way Pinterest pages work is, each image is given a fixed width to display but no fixed length. Thus, a 640px wide horizontal/landscape image will look much smaller than a 640px wide portrait/vertical image–and think about it, some pins you’ve probably seen are very long and skinny, some even including an entire tutorial in a step-by-step collage. (The tutorial collages are another story, because they are more likely to be repinned but less likely to bring viewers to the original source because the information is all right there, but… again, another story and another strategy.) But what this means for you is, when you make your graphic with a pinnable photo and easy-to-read text, you’ll get a bigger presence and bigger bang for your pin buck if you use a vertical image rather than a horizontal one. See the examples below. The first one will display much larger than the second with the fixed width!
4. Link to your pins in your blog posts and social media outreach.
If you get inspired by a recipe, DIY project, outfit, travel idea, or whatever you pin on Pinterest, and want to talk about it in a blog post, add a link to the pin on your pinboard, rather than the original source. (Of course, you always pin things properly from the original source, right? Learn about that on Link With Love and other Pinterest etiquette tips.) For example, rather than linking to a great DIY tutorial, I would link to my pin of my favorite image from it. This way, if my readers go to the link, not only will they see the image, they’ll also be directed to a pin on one of my boards. This gives them a chance to follow that board and/or follow me, and look at all my pins. A smooth way to get more Pinterest followers with like interests! They may repin your images and share with their followers as well!
5. Add your blog name or watermark to images.
There are a lot of Pinterest users out there, and not all of them are using proper Pinterest etiquette and pinning directly from the original source page. When you know or hope an image is going to be pinned more than usual, you may want to add a watermark even if you don’t normally. There are ways to do this to images through your image editing software such as LightRoom or Picasa, but you can also add simple text in the font of your choosing in the program you use to add the text to your graphic (i.e. Illustrator or PicMonkey). I’ve seen my content pinned from all sorts of weird sources, in many cases without my permission and in violation of copyright law–but if the source of the image is stated in a watermark or text on the image, at least a reasonable person viewing the photo will know its original source. I recommend also adding the “.com” to your URL in the citation so users can easily find your blog.
All images by Suzannah of Adventures in Dressmaking.
There you have it! Five easy ways to improve your Pinterest usage to benefit your blog!